Who lost China?

It's year three (or is it five) of the great re-imagination of journalism and having attended dozens of conferences, it's occurred to me that I have NEVER heard a reporter or publisher take any responsibility for the collapse of trust between the reader/viewer and the writer/producer. This conversation is always predicated on the idea that something happened to us, that everything was just fine and then along came --- the internet, and Craigslist and social networking ---- and all of a sudden, the wonderful world of professional journalism was spoiled. O a few might say, 'we should have charged for content. That was our big mistake.' But does anyone ever say, 'We blew it. We wrote boring stories. We ignored the lives of everyday people. We turned out backs on working people.'We fell in love with the heroic, priestly image of journalism as the only thing standing between peace and freedom and the big bad government. We denied completely every evidence that our audience was losing TRUST. And to this day don't spend enough time thinking about the restoration of TRUST which is more valuable than any data-scraping program.