Hyperlocal Journalism Business Model

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Comment by Andria Krewson on February 23, 2010 at 2:55pm

Yes, thanks, very interesting.
Heard of something similar unrelated to ads for a Charlotte photog.
He shot interiors for a restaurant review, informally gave some photos to the restaurant. The restaurant was later reviewed in a competing publication, and it appeared that the restaurant provided the photog's shots as art. No extra compensation for the photog.
Good lessons, sometimes being learned the hard way.

Comment by Scott Schaefer on February 23, 2010 at 2:42pm

Andria -

By no means are we a "juggernaut," but we do work hard to serve our community well.

Regarding your question about Ads - we create most (I'd say 90%) of all Ads that run on our site. We retain copyright to these unless otherwise specified with clients.

In related news...earlier this week I sent a "takedown notice" to Fisher/KOMO for using an Ad I had created myself in Aug. 2008 for a local business. They have since replaced the Ad, which, more than likely, is an "unpaid" one that they're posting in order to look "local." Yes, we've confirmed that this is their practice, which, while highly unethical at least to us, is not illegal; although I'd love to see a Mom & Pop biz enforce copyright protection vs KOMO on their logos.

Sorry to ramble there...off my soapbox...if a client wants to buy our artwork, we'll sell it to them separately, but we make it clear in all our contracts that we own all artwork we create unless otherwise specified.

Hopefully that answers your question?

thanks,
scott

Comment by Andria Krewson on February 23, 2010 at 2:36pm

Hi Scott,
Seattle juggernaut, huh?
Question for you and any others here, based on an old print understanding and not based on web reality:
How many ads get "picked up" from other nearby sites? In other words, do your clients get an ad designed and use the same ad on multiple sites?
The question is not about the tech or the ad server databases. I'm more curious about the ad design, and whether a website cooperating with other nearby websites is essentially locked in to ad design commonly used in an area.

Comment by Scott Schaefer on February 22, 2010 at 8:13pm

Just a quick introductory note from a former TV Comedy Writer/Director (of I still freelance once in a while) turned Local Blogger (http://www.b-townblog.com)!

Comment by Barbara Iverson on February 21, 2010 at 8:17pm

thanks for adding the link, Polly.

Comment by Polly Kreisman on February 21, 2010 at 7:16pm

this IS interesting, thx Barbara http://www.kachingle.com/

Comment by Barbara Iverson on February 21, 2010 at 7:09pm

So, there is Kachingle in the US and now PirateBay folks started Flattr. Both of these use the model of making a monthly payment for content, and then the program e.g Kachingle, tracks what you look at each month and divides the money you put out for content among the sites you visited automatically. Check it out. It is a good idea.

Comment by Andria Krewson on January 22, 2010 at 11:56am

Throwing this out, while I'm here:
Has anyone found tools that allow local sites to keep some content behind a pay way and some content free and open?
Or has anyone found tools that allow local sites to keep content behind a pay way for a set period of time before it becomes free and open?
Just wondering, thinking about some alternatives to advertising as the only means of revenue for such sites.

Comment by mrwebguru on January 11, 2010 at 8:04pm

Just found this great video on hyperlocal start up tools "Hyperlocal Journalism, Meet BuddyPress"

Comment by RJI Collaboratory on January 11, 2010 at 5:56am

Here's the NYT press release on this

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