Andria Krewson Female Charlotte, NC United States: Share; Share on Twitter; Share on Facebook

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Mobile Strategy

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Emperor's New Clothes

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Building Blocks

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Business Assessment Tools

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Hyperlocal Journalism Bu…

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Latest Activity

Andria Krewson commented on Amy Senk's blog post 'Avoiding A Tricky Email In Which I Admit I Can't Design an Ad'

Great info. Couple other thoughts: Outsourcing: Even though some of the automated ad services are ugly now, they'll likely improve, so investing brain space into designing ads seems like a bad personal investment. Outsourcing makes sense, and in th…

May 1

Andria Krewson and Amy Senk are now friends

May 1

Andria Krewson commented on Amy Senk's blog post 'Avoiding A Tricky Email In Which I Admit I Can't Design an Ad'

Maybe try this: "Dear Advertiser: My ad design specialist charges $50 an hour for the time sensitive ad changes you're seeking. I have ideas for some other solutions that use social media to push out your timely deals to customers on their phones a…

April 30

Andria Krewson updated their profile

April 18

Andria Krewson and John Hawbaker are now friends

April 18

Andria Krewson commented on Amy Senk's blog post 'Advice Please'

Amy, Thanks so much for sharing your stories. You seem to be a bellwether for what others will face elsewhere (along with Seattle). A local TV station (with Raycom) in my market (Charlotte) is moving aggressively now in the neighborhood/local space…

April 17

Andria Krewson commented on Tim Robertson's blog post 'New Way For News Sites to Get Business to Pay?'

Tim, Ben Ullman of Tega Cay (just outside of Charlotte) is using Ning as one of the J-Lab partners with The Charlotte Observer for his site, Tega Cay Talk. I'll send a link from your post to him. I'm sure he'd love to talk. Check @tegacaytalk on Twi…

March 5

Andria Krewson commented on Allan Siegert's group 'Hyperlocal Journalism Business Model'

Yes, thanks, very interesting. Heard of something similar unrelated to ads for a Charlotte photog. He shot interiors for a restaurant review, informally gave some photos to the restaurant. The restaurant was later reviewed in a competing publication…

February 23

Profile Information

What kind of org do you work for?

news organization

What do you do?

journalist, businessperson, information designer

What strengths/expertise do you have to offer?

Many years in local community journalism.
Experience with CCI production and content management system.
Design and print templating for newspapers.
Student of UNC's certificate in communication and new technologies.

Blog URL?

http://underoak.blogspot.com

Twitter ID?

@underoak or @akrewson

What kind of help/insight do you hope to get from this community?

Financial ideas for local news sustainability.

I think we should use the RJI Collaboratory incubator to develop:

Business assessment tools for local Web news sites, "How-To" handbook, Ways to send mobile alerts via content management systems, Standardized platform for mobile apps