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Barry Parr
- Male
- Montara, CA
- United States
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Barry Parr's Groups
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Building Blocks
11 members
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Mobile Strategy
22 members
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Hyperlocal Journalism Bu…
55 members
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Business Assessment Tools
26 members
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I Want To Start An Onlin…
18 members
Barry Parr's Page
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Latest Activity
Tom, there's a limit to what I can do, and ad production is outside that limit. I'm not any good at it, I don't want those lousy ads I'd create junking up my site, this will improve my relationship with the graphic artist (who has sent me tons of bu…
Here's what it says on the rate card I'm creating at this very moment:
Use your own art: Rates are for finished artwork. We can refer you to a graphic artist to create your ad.
My goal is not to even manage the traffic of ad creation. I have a grea…
Congratulations.
Breaking news absolutely kills for page views and visibility.
I had two semi-major events (4.2 earthquake and a tornado watch) happen nearby in January and each resulted in a tenfold increase in traffic. This is mainly because I t…
Wordpress is definitely removing barriers that have kept journalists from creating their own hyperlocal sites. This theme is more evidence of that and it implements a lot of interesting ideas.
It seems to be pretty customizable, but the demo leaves…
When I launched Coastsider, one of the first things I did was join our local Chamber. Despite the fact that I disagree with their stand on pretty much every meaningful local issue, I feel good about that decision.
If you're out selling ads, you alr…
I'm definitely interested.
I'm also not attending the conference, but I live nearby.
Creating a wiki-based living "manual" to help entrepreneurial journalists launch new sites that reflect evolving business models for quality web journalism.
Amy: I'm talking about yield management on a Web site.
Dorian: That's good advice on blocking ads. However, when I played around with Rubicon a little bit last year I found that (at the time) they were passing ads that I had asked them to filter ou…
Another word for revenue per page or thousand is "yield".
Yield management and yield optimization are important concepts. Rubicon and Pubmatic are two companies that provide yield optimization for network advertising and are worth taking a look at…
I agree that you need a mechanism for detecting mobile devices so you can give them the correct home page. Talking Points Memo also does this. It's on my to-do list.
It makes sense to support phones with up to date browsers: RIM, Android, and Pre.…
I just set up a mobile version of Coastsider:
http://coastsider.com/m
It took me just a couple of hours, thanks to the flexibility of my CMS, which is expression engine.
It needs a little work, but I was happily surprised by how easy it was.
I'v…
Far more people own & use cell phones than will ever use computers. Mobile is the key media strategy for the 21st century. How can news outlets integrate mobile into their online, social, print, & broadcast media efforts - as well as biz strategy?
The goal is to find models (templates) for journalists who want to start sites or blogs to profitably cover local news.
Profile Information
- What kind of org do you work for?
- news organization
- What do you do?
- journalist, businessperson, advertising/marketing professional, technologist, information designer, community/campaign organizers
- What strengths/expertise do you have to offer?
- My great strength is my combination of journalism, business and technical expertise. My most relevant experience is five years of running a community news site.
- What kind of help/insight do you hope to get from this community?
- This year, I'm very interested in learning about and proliferating information about business models for community journalism.
- I think we should use the RJI Collaboratory incubator to develop:
- Building blocks for geographic- or topic-based local Web news sites, Business assessment tools for local Web news sites, Backgrounder on web advertising, Clearinghouse of experts to help launch new services
Comment Wall (1 comment)
- At 12:59pm on October 7, 2009,
RJI Collaboratory said…
- Barry -- You got a mention in this week's "What's New" -- linking back to the JTM presentation. Good stuff! Best, Adam on behalf of RJI Collaboratory
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