Dorian Benkoil's Page

This week, we’re writing about expenses -- making sure not to neglect them, how to figure out what they are, and so on. One kind of expense that is easy to neglect is the hidden cost that can come with something that looks like it has a tremendous revenue producing upside, such as the implementation of a new system or technology. It’s easy to look, for example, at all the revenues a new ad serving technol… Continue

In my consulting practice, I’ve seen that smaller companies, especially ones in the startup phase, can have a tendency to neglect the expense side of the financial equation. I don’t know why -- maybe it’s psychologically more fun to think about money in than money out -- but I do know that it’s like paying attention to the water pouring into a tub while ignoring the rate at which it’s draining. That’s dangerous, if you’re trying to run a busi… Continue

Collaboratory member GP Hughes, commenting on one of my posts, gave some really great, specific information about how he's sold shares of his ad space at low rates, and managed to support his operation. Also, how he goes about selling, and how he's not found a salesperson that is worth what they demand in money. Lots of great, specific, info, relevant t… Continue

Here are more details on our bullet points to help you predict whether your media business can be viable. We’ve thoroughly explored adv… Continue

An essay in the Columbia Journalism Review by David Simon is generating a lot of… Continue