RJI News Collaboratory

Scott Schaefer
  • Male
  • Burien, WA
  • United States
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Latest Activity

Scott Schaefer left a comment for Laura Lorek
April 16
Scott Schaefer and RJI Collaboratory are now friends
April 2
Laura Lorek left a comment for Scott Schaefer
March 10
Scott Schaefer was featured
Congratulate them!
March 3
RJI Collaboratory left a comment for Scott Schaefer
March 3
Scott Schaefer commented on Allan Siegert's group 'Hyperlocal Journalism Business Model'
Andria - By no means are we a "juggernaut," but we do work hard to serve our community well. Regarding your question about Ads - we create most (I'd say 90%) of all Ads that run on our site. We retain copyright to these unless otherwise specified…
February 23
Scott Schaefer commented on Allan Siegert's group 'Hyperlocal Journalism Business Model'
Just a quick introductory note from a former TV Comedy Writer/Director (of I still freelance once in a while) turned Local Blogger (http://www.b-townblog.com)!
February 22
Scott Schaefer joined Mike Fancher's group
The 21st Century Journalist's Creed
An exploration of the mission, meaning and methods of true journalism.
February 22
Scott Schaefer joined Jane Stevens's group
Business Assessment Tools
This is a project to develop a local business and advertising assessment tool for jurnos who want to find out if a local Web-based news organization could be financially supported by local ads and other revenue streams.
February 22
Scott Schaefer updated their profile photo
February 22
Scott Schaefer joined Allan Siegert's group
Hyperlocal Journalism Business Model
The goal is to find models (templates) for journalists who want to start sites or blogs to profitably cover local news.
February 22
Scott Schaefer is now a member of RJI News Collaboratory
Welcome Them!
February 22

Profile Information

What kind of org do you work for?
news organization
What do you do?
journalist, businessperson, advertising/marketing professional
What strengths/expertise do you have to offer?
Three-time National Emmy Award winning Writer ("Bill Nye the Science Guy," PBS) with 23+ years' experience as a TV Writer/Director/Producer turned local blogger. I founded and currently publish/edit The B-Town (Burien) Blog, which averages around 45,000 Unique Visitors per month.
Blog URL?
http://www.b-townblog.com
Twitter ID?
btownblog
What kind of help/insight do you hope to get from this community?
To learn from Journalists much smarter than me. To help Technophobes to learn new technologies. To collaborate on improving news gathering, reporting, community-building and sharing online.
I think we should use the RJI Collaboratory incubator to develop:
Building blocks for geographic- or topic-based local Web news sites, Business assessment tools for local Web news sites, "How-To" handbook, Backgrounder on web advertising, Twitter as tool for news sites to channel local business, Clearinghouse of experts to help launch new services

Comment Wall (2 comments)

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At 8:50am on March 10, 2010, Laura Lorek said…
Great blog. I would love to learn how you funded your site - did you bootstrap it? How do you handle sponsorships and advertising? Who did your site design? I think we should have a conference for independent journalists to get together and learn about these thing during a weekend. Do you know of anything like that or should I get one started? San Antonio is a lovely place for a conference.
At 8:02am on March 3, 2010, RJI Collaboratory said…
Scott, welcome to the Collaboratory! Congrats on the great readership on The B-Town Blog; sounds like we can learn as much from you as you can learn from us. And we'd love to help out, so let us know if you have specific problems or issues the community can weigh in on.

In the meantime, to make it easier to get around the network, we've got a "How We're Using This Site" page that provides more detail on the different areas of the Collaboratory and the ways to make best use of them to not only share ideas, but to get projects up and running.

And you can keep track of latest activities on the network by visiting the What's New page.

Anyway, poke around a bit and if you don't see the conversation you want to have or the project you think matters, feel free to start it.

Thanks for joining us! Adam Glenn on behalf of the RJI Collaboratory
 
 
 

#RJICollab Twitter Stream

RJIcollab: Myth #1 of entrepreneurial journalism: Journalists lack entrepreneurial skills & spark. http://bit.ly/c1iyUP (HT RT @lavrusik @10000Words)

RJIcollab: RT @jayrosen_nyu: Hyperlocal Journalism's Next Frontier. http://jr.ly/zvch Q & A w. @pottsmark

RJIcollab: QUESTION: How much might #mobile #apps benefit a #niche #news operation in getting its content out? http://ow.ly/2cBuZ

RJIcollab: QUESTION: What's a smart policy for #niche #news sites to share #photos with users, sources? http://ow.ly/2cBCS

RJIcollab: Your #niche news site looking for contracts and sales #templates? Collab member shares these: http://ow.ly/2cAXT

Latest Member Tweets

westseattleblog: added video of Hi-Yu float/royalty/entourage going by http://bit.ly/aISUF2 parade almost over at this end #seafair

bretbernhoft: Awesome - PDX Brode fear

westseattleblog: was that Mark Ufkes in a kilt going by? the trademark "We (heart) Seattle" sign as seen at so many annexation-related meetings #seafair

westseattleblog: and as if on cue, @wshiyu went by. looking good! #seafair

westseattleblog: bears re-mentioning: West Seattle is *last* neighborhood in the city with its own float. no other 'hood here, represented that way. #seafair

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